“Combining the magic of AR with the power of voice, MirrAR & SuperU are revolutionizing jewelry sales.”
About MirrAR
MirrAR is India’s leading AR platform for virtual try‑ons, helping big-name retailers like Tanishq, Malabar, Senco, and Kalyan offer seamless ring, necklace, earring, and bracelet try-ons both online and in-store.
- Trusted by 40+ retailers globally.
- Drives up to 2X conversions, fewer returns than industry, and higher engagements.
Why Partner with SuperU AI
MirrAR’s fast-growing AR experience needed a human touch real-time guidance during immersive shopping.
- Higher confidence: AR boosts sales, but shoppers often need confirmation (“Is that ring size right?”).
- Seamless upsell: Voice agents can suggest complementary pieces or promotions right in the try-on flow.
- Global reach: Serving markets in India, Europe, and North America means supporting multiple languages and cultures.
SuperU AI’s ready-to-go voice agents were the perfect layer to bridge guidance, conversion, and multilingual reach.
From Plan to Launch: Our Build Story
| Step | What We Did |
|---|---|
| Kick-off | Aligned on objectives: drive higher AOV and better UX |
| Integration | Embedded SuperU voice agents into MirrAR’s WebAR and in-store SDKs |
| Training | MirrAR’s team got onboarding, voice script templates, and optimization best practices |
| Launch | Rolled out across India’s large jewelry chains and polished UI for Europe/US markets |
Pain Points Resolved, Results Realized
Challenge Faced by Mirr AR Clients
1. Shoppers abandon carts when unsure about ring size or fit.
2. Buyers hesitate over metal purity and gemstone authenticity.
3. Customers struggle to pair pieces “Does this pendant match my studs?”
4. After-hours browsers get no live help, so questions go unanswered.
How SuperU AI Solves Them
Always-on voice agents greet every user, confirm sizing and hallmark details, suggest coordinated items on the fly, and handle queries long after store lights go out turning uncertainty into confident checkout.
What’s driving the uplift?
1. Real‑time reassurance — Voice agents answer sizing or hallmark queries that normally stall checkout.
2. Contextual upsell — When a bride tries a solitaire ring, the agent suggests matching diamond studs.
3. Cultural fluency — Hindi‑first guidance in India; Spanish for U.S. Latinx shoppers; tonal tweaks for European markets.
4. 24/7 coverage — Late‑night browsers still get human‑sounding help, converting “window shoppers” into buyers while staff sleep.
Why MirrAR Partners Profit with Voice AI
1. Operational Efficiency
- Up to 40 % fewer inbound “Is this size right?” calls, store associates focus on high‑value customers.
- Automated FAQs cut average support handle time by 90 seconds.
2. Customer Experience
- Shoppers rate sessions 4.8/5 for “helpfulness.”
- Multilingual voice feels personal, improving brand trust across cultures.
3. Data & Insights
- Voice transcripts reveal top design requests and price‑sensitivity trends, guiding assortment planning.
- Heat map of common questions helps marketing craft targeted campaigns.
4. Competitive Differentiation
- First‑mover advantage: few jewelry brands globally merge AR + voice at scale.
- Retailers can co‑brand the AI assistant, reinforcing their own luxury identity.
What Retailers Are Saying
“Integrating SuperU voice with MirrAR transformed virtual try-ons into real conversations, our staff are seeing faster closes and fewer returned pieces.”
— MirrAR partner jeweler, Europe
Achievements Through SuperU
- APAC Pioneer → Global Player: First AR + voice solution rolled out across India’s top 40 jewelry chains, now live in major US and EU markets.
- 10 Million+ Voice‑Guided Try‑Ons: Shoppers have completed eight‑figure sessions with real‑time AI assistance.
- Multilingual at Scale: Supports 12 languages, including Hindi, English, Spanish, and French, ensuring cultural resonance in every region.
- Cross‑Market Revenue Lift: Average order values up 20 % in India, 18 % in North America, 15 % in Europe.
- Award‑Winning Innovation: Recognized in 2025 Retail Tech Awards for “Best Omnichannel CX Enhancement.”
Take the Next Step
Want to launch your own voice experience?
- Partner with us: Elevate your customer experience and boost conversions.
