“Where data intelligence meets human-sounding conversation, third i and SuperU erase the gap between ad click and closed sale.”
About Third i
Third i is an AI-powered growth-marketing platform that pulls data from dozens of channels, smashes silos, and turns numbers into step-by-step recommendations. Our advanced AI algorithms unlock the hidden potential within your data, and we simplify the path to growth.
Why Third i chose SuperU AI
Their dashboards show exactly where prospects drop off, but they needed a real-time voice to rescue high-intent visitors the moment doubt crept in.
- Voice commerce is exploding: forecast to reach $151 B in 2025.
- SuperU agents already drive double-digit revenue lifts across multiple sectors.
- 140 + languages out of the box, let them scale without extra headcount.
- Always-on voice converts late-night browsers, a gap they consistently saw in e-commerce funnels.
From Plan to Launch: The Build Story
Step | What Happened |
---|---|
Onboarding Call | We mapped out call volumes, target languages, and the questions customers ask most. |
Hands-On Agent Workshop | Their team built a test voice agent writing prompts, setting fallback replies, and deciding which data to save. |
Integration | We linked SuperU to their dialer and CRM so every call and note lands in one place. |
Launch | The agent went live and started handling thousands of calls a day, with transcripts streaming to third i for review. |
Pain Points Resolved → Results Delivered

Challenges third i uncovered
1. Ad clicks turned cold after office hours
2. Prospects asked nuanced questions chatbots mishandled them
3. Sales teams wasted time on “just checking price” calls
4. Multilingual markets needed local language support 24/7
How SuperU Fixed Them
- 24/7 voice agents greet callers, answer FAQs, and book demos while humans sleep.
- Real-time reassurance removes doubts about specs, pricing, or policy.
- Contextual upsells lift cart value automatically.
- Hindi, English, Tamil, Spanish, plus ten more languages keep experiences native everywhere.
What’s Driving the Uplift?
Lever | Impact |
---|---|
Reassurance | Timely answers close the loop for 71 % of voice-researching shoppers |
Data feedback | Each transcript feeds Third I’s AI, sharpening ad creative daily |
Multilingual reach | One stack now covers 40 + languages for enterprise CX |
Always-on | Voice never logs off, so late-night “window shoppers” become buyers |
Why third i’s Clients Profit with Voice AI
1. Operational efficiency – Up to 40 % fewer “just checking” calls; staff focus on high-value deals.
2. Competitive edge – Few rivals merge growth-marketing AI with full-stack voice commerce at scale.
3. Customer experience – Post-call CSAT averages 4.8 / 5 across pilot brands.
4. Data & insight loop – Voice transcripts surface fresh keyword clusters for upcoming ad tests.

What Clients Are Saying
“SuperU’s voice layer turned anonymous clicks into booked meetings. We hit our Q2 pipeline target three weeks early.”
— Head of Growth, SaaS client (pilot programme)
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